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MEDIROM Healthcare Technologies Inc. and Suguru Osako have jointly developed "Suguru Osako Running Body Care," a body care salon catered to recreational and pro athletes. ~A new approach to recovery from daily fatigue: exercise habits~

MEDIROM Healthcare Technologies Inc. (Head office: Minato-ku, Tokyo; Representative Director: Kouji Eguchi; hereinafter referred to as "MEDIROM"), which went public on Nasdaq on December 29, 2020, has developed a new relaxation service called "Suguru Osako Running Body Care" in collaboration with Suguru Osako, a professional runner and Japanese record holder in the men's marathon, to help people recover from fatigue caused by exercise and improve their sports performance.
 
 
MEDIROM supports anyone who wants to take up running and helps conquer fears of fatigue or injury. Through the “Suguru Osako Running Body Care” service, Medirom can help take care of all kinds of athletes from runners trying to achieve a sub-3 to marathoners aiming to complete a 10km and Ironman competitors who have to run, bike and swim.
 
Osako has always believed that it is important to prioritize exercising and post workout recovery. MEDIROM has also thought that in addition to body care work 2~4 times a month, people should exercise on a regular basis and facilitate recovery of their body soon  after exercise. The principles of these two parties merged to develop "Suguru Osako Running Body Care," a new relaxation treatment service aimed at recovering from fatigue caused by exercise and improving sports performance.
 
Re.Ra.Ku PRO Running Takebashi Imperial Palace Store will open on January 13, 2021 in the Palace side Building (adjacent to Takebashi Station on the Tokyo Metro Tozai Line) on January 13, 2021 and be the first store to feature  the "Suguru Osako Running Body Care" service. The Palace side Building is located facing the outer perimeter of the Imperial Palace, a route considered to be one of the most famous running spots in Japan. Now, the new Re.Ra.Ku brand, which consists of running stations and body care, can be experienced at the Imperial Palace, the sacred place for running. The actual "Suguru Osako Running Body Care" service is scheduled to start in February.


【Profile】
SUGURU OSAKO / Nike Team
Date of birth: Born on May 23, 1991 (age 29)
Birthplace: Tokyo, Japan
Personal Bests
5000m: 13:08.40 (Night of Athletics, July 2015) *national record
10000m: 27:38.31 (Cardinal Invitational, April 2013)
Marathon: 2:05:29 (Tokyo Marathon, March 2020) *national record
 
 
 He began his track and field career in junior high school and went on to Saku Chosei High School in Nagano Prefecture, a strong Ekiden school. In his second year of high school, he won the sectional prize in the final seventh section of the National High School Ekiden, contributing to the team's first victory. He then went on to Waseda University, where he won the sectional prize twice in the Hakone Ekiden, and was selected for the Japanese 10,000m team at the 2013 Moscow World Championships. After graduation, he joined the Nissin Foods Group and won the section prize in the first section of the New Year Ekiden on New Year's Day, 2015. After leaving the company in March 2015, he joined the Nike Oregon Project, which had been his training base for some time. He is still active as a professional runner.


■About "Suguru Osako Running Body Care
 
The "Suguru Osako Running Body Care" is the only system in Japan that combines Suguru Osako's daily care method with relaxation under the supervision of his trainer, Gomi. In sports activities, it is necessary not only to receive care, but also to create a situation where tendons, muscles, and bones can move easily. Body care while performing joint exercises can facilitate muscle activities that extend and contract during exercise and increase the range of motion of joints. It is recommended not only for those who exercise and seek to improve their running movements, but also for those who feel stiffness in the lower body on a daily basis.
 
 
■ About Re.Ra.Ku PRO Running Takebashi Imperial Palace Store

Re.Ra.Ku PRO Running Takebashi Imperial Palace Store - A running station directly connected to the Imperial Palace and the station
Location : 1-1-1 Hitotsubashi, Chiyoda-ku, Tokyo 100-0003, Japan 
Palaceside Building 1F
Phone number: 03-3214-2777
Opening date: Wednesday, January 13, 2021
Opening hours: 7:00-22:00 (on weekdays)
                       8:00-18:00 (Saturday, Sunday and holidays)
No holidays (except year-end and New Year holidays)
 

■ About "Re.Ra.Ku

“Re.Ra.Ku” is a relaxation salon operated by MEDIROM mainly in the Kanto area. By providing care and stretching methods based on "Wing Stretch®︎," a method unique to Re.Ra.Ku, Re.Ra.Ku supports customers in becoming more aware of their own health in their daily lives outside of their visits. Through treatment and communication, Re.Ra.Ku will continue to provide services that "make people healthy for life," which is its concept.
 

About "Re.Ra.Ku PRO
Re.Ra.Ku PRO is Re.Ra.Ku's sports-oriented brand that provides exercise and body care in one package. By combining sports facilities with Re.Ra.Ku,  Re.Ra.Ku PRO can provide services for daily fatigue care as well as specialized post-sports care.  Also, by providing a place for "exercise habits x community," Re.Ra.Ku PRO will support the creation of friends with the same goals and objectives. MEDIROM will launch this brand nationwide, and also actively back up activities such as marathons, triathlons, and walking events.


◾️ About MEDIROM Healthcare Technologies Inc.

MEDIROM became the first Japanese company in 21 years to list directly on Nasdaq on December 29, 2020. MEDIROM operates 290 (as of December 31, 2020) relaxation salons across Japan centered around Re.Ra.Ku™, which aims to provide healthcare services.  In 2015, MEDIROM entered the health tech business, and conducted specific health guidance and constitution improvement programs, On-demand training app “Lav™”. MEDIROM also entered the device business in 2020, and is developing a smart tracker “MOTHER Tracker™”. In the future, MEDIROM plans to expand the scope of our business to include data analysis based on the lifestyle data we have accumulated since our founding.
URL : https://medirom.co.jp/en
 

◾️ Overview of MEDIROM Healthcare Technologies Inc.
Company Name: MEDIROM Healthcare Technologies Inc.
Headquarters: Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo
CEO/Founder: Kouji Eguchi
Establishment: July 2000
Paid-in Capital: JPY 1,303,008,037 (including reserves)
Business Area: Relaxation Salon Management, Related Franchise Business, Digital Health Promotion Business and Devices Business
 

◾️Contact
【Contact details for inquiries】
MEDIROM Healthcare Technologies Inc.
Public Relations Department
Tel: +81-(0)3-6721-7364
Fax: +81-(0)3-6721-7365
E-MAIL: press@medirom.co.jp

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