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20th Anniversary Report of the MEDIROM Honolulu Triathlon

Excitement Overcomes Yen Depreciation, Next Event Scheduled for May 18, 2025

MEDIROM Healthcare Technologies Inc. (Headquarters: Minato-ku, Tokyo, CEO: Koji Eguchi, NASDAQ: MRM, hereinafter referred to as "our company") served as the title sponsor for the "Honolulu Triathlon" (Organizer: ATHLONIA Inc., Headquarters: Minato-ku, Tokyo, President: Masaharu Kobayashi), which celebrated its 20th anniversary this year. Here is a report on the event. 
The next event is scheduled for May 18, 2025, and we aim to make it even more exciting.

About the 20th Anniversary Honolulu Triathlon 2024
The Honolulu Triathlon 2024 was held on May 19. Despite being an overseas event, it saw about 1,300 entries, with nearly 450 Japanese athletes, an increase of about 200 from last year, showcasing the event's lively atmosphere despite the yen's depreciation. 
This year marks the 20th anniversary of the Honolulu Triathlon, which also featured a kids’ race under the theme “For the Future of Our Children: Kids & Family.” Many families participated, with scenes of parents crossing the finish line with their children and families cheering on the young racers, presenting a hopeful scene of future athletes.


Team Re.Ra.Ku Participated in the Event!

"Team Re.Ra.Ku" is a sports community consisting of members related to the Re.Ra.Ku Group, including customers and therapists of the relaxation studio, “Re.Ra.Ku.” This year, 11 members participated in the Honolulu Triathlon 2024, and all completed the race successfully.Among five members who participated in this event for the first time, four had never been in a triathlon before, making this event friendly for beginners. Team Re.Ra.Ku will conduct practice sessions in preparation for the Honolulu Triathlon 2025. If you would like to take on a challenge, let’s aim to complete the Honolulu Triathlon together!

Re.Ra.Ku Booth at the Event Was a Huge Success!


At the MEDIROM booth, therapists known as "Re.Ra.Ku Girl" provided free body care experiences offered by Re.Ra.Ku. Despite heavy rain on the day before the event, the booth was bustling with activity! Over the three-day event, approximately 200 people participated in the experiences.

Re.Ra.Ku girl Instagram

About the Honolulu Triathlon
The Honolulu Triathlon is held every May with the concept of "a race that everyone, from participants to spectators, can enjoy the most in the world."

No time limit triathlon race
A flat course with many events
An overseas race where Japanese is acceptable, providing reassurance for those who are not confident in English
Experience a wonderful location and top-notch hospitality
Races for kids, youth, and juniors starting from age 3

Details for the 2025 Event
Organizer: ATHLONIA Inc.
Date and Time: Sunday, May 18, 2025
Location: Ala Moana Beach Park
Events:
[Olympic Distance] Individual/Relay: Swim 1.5KM / Bike 40KM / Run 10KM
[Sprint Distance] Individual/Relay: Swim 750M / Bike 20KM / Run 5KM
[Aquathlon] Individual: Swim 750M / Run 5KM
[10K Run] Individual: Run 10KM
[Junior], [Youth], [Kids], and [Kids Challenge] races held simultaneously

Registration
Registration starts in August 2024.

About MEDIROM Healthcare Technologies Inc.

MEDIROM operates the relaxation studio "Re.Ra.Ku," which focuses on health management services, along with health improvement programs utilizing the healthcare app "Lav." In 2020, MEDIROM entered the device business by launching the "MOTHER Bracelet," an activity tracker that operates continuously without charging. The company aims to expand into data analysis businesses based on lifestyle data accumulated since its founding.
URL: https://medirom.co.jp/en

Company Overview
Name: MEDIROM Healthcare Technologies Inc.
Stock Exchange: NASDAQ
Ticker: MRM (Nasdaq CM)
Headquarters: Tradepia Odaiba 16F, 2-3-1 Daiba, Minato-ku, Tokyo
Representative: CEO Koji Eguchi
Established: July 2000
Business: Studio Operation / Franchise / Health Tech / Device Business

About Re.Ra.Ku Relaxation Studio

Re.Ra.Ku, operated by our company, is a relaxation studio primarily based in the Kanto region, offering health management services aimed at fatigue relief. One of its main services is the "Wing Stretch," a unique method focusing on the shoulder blades, connected to 17 different muscles. Re.Ra.Ku aims to maintain customers' long-term physical comfort by identifying the root causes of fatigue and providing self-stretching guidance for health consciousness in daily life.
URL: https://reraku.jp/brand/reraku

About ATHLONIA Inc.

Founded in November 2008 with the catchphrase "Try!athlon! - It brightens yourself," ATHLONIA aims to spread triathlon and invigorate Japan. It operates various triathlon events, including the Ironman World Series, Ironman 70.3 Series, Honolulu Triathlon, and Kujukuri Triathlon, and manages the ATHLONIA Triathlon Academy. In May 2021, it opened the "5A Sports lab & Factory store" in Toranomon, providing various health and sports sessions.

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