New York - July 12, 2021- MEDIROM Healthcare Technologies Inc., (Nasdaq: MRM), ("MEDIROM"), today announced that the Company has started accpeting pre-orders for MOTHER Bracelet, an activity tracker without the need to remove for separate charging, on a crowdfunding website “Makuake” in Japan. The pre-orders are for Japan only starting July 7, 2021.
Ahead of the official release, the Company has received support from over 400 people since the first day of the crowdfunding launch, and the total amount of pre-order purchases has exceeded 20 million yen. As of July 8, 2021, Mother Bracelet was ranked top on Makuake website. The products are offered in two colors, White and Black.
<About MOTHER Bracelet>
Mother Bracelet is an active tracker equipped with the patented "thermoelectric energy” technology invented by Matrix Industries, Inc., located in Menlo Park, California. It allows the device to be powered and driven semi-permanently by the body heat of its wearer, eliminating the need for separate charging.
Using thermoelectric energy technology, which captures temperature differentials (known as the Seebeck effect) and creates usable thermal energy, the device is designed to measure the user's activity, sleep, pulse rate,and calories burned 24/7, which enables people to monitor their lifestyle habits and health.
Since our product announcement at the Consumer Electronics Show 2020 in January 2020, the Company has received interests from Japan and other countries around the world.
<About MEDIROM Healthcare Technologies Inc.>
MEDIROM operates 313 relaxation salons across Japan (as of May 31, 2021), with its leading brand, Re.Ra.KuⓇ, and also provides healthcare-related services. In 2015, MEDIROM entered the health-tech business and launched new healthcare-related programs using an on-demand training app called "LavⓇ", which has been developed by the Company. MEDIROM entered the device business in 2020 and is developing the smart activity tracker, the "MOTHER Bracelet". MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since the Company’s formation.
<Overview of MEDIROM Healthcare Technologies Inc.>
Company name: MEDIROM Healthcare Technologies Inc.
Head Office: 16 F Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo
Representative: Kouji Eguchi, Representative Director
Established: July 2000
Capital: 2471.63 million yen (J-GAAP standard, including reserves)
Business Profile: Studio Operation Business, Franchise Business, HealthTech Business, Device Business
Listed Market: Nasdaq Capital Market (Nasdaq CM)